----------------------------------------MediaGuardian launches viral video chart----------------------------------------MediaGuardian is to publish a weekly chart of the most talked-aboutvideos being linked to by bloggers. The top 20 viral video chart will bepublished every Friday on MediaGuardian.co.uk and produced by Unruly Media. Unlike other popular viral videos - which typically feature extremehumour or porn - Unruly Media compiles the chart by scanning 2m blogseach day, tracking the most referred to videos on sites like YouTube,MySpace and Google video. The majority of references link to video onYouTube where content is usually very topical. Scott Button, the Unruly Media managing director, said viral video was agood reflection of the news agenda. The chart monitors English-languageblog videos, but Unruly Media will shortly launch versions in Chinese,Japanese and Spanish.
Source: http://media.guardian.co.uk/newmedia/story/0,,1955573,00.html - Media Guardian
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